Artwear (nom masculin) : Vision qui fait du vêtement un objet précieux et de qualité, résolument personnel, que l'on arbore fièrement ou plus discrètement.

The importance of fighting, accompanied by the values ​​and principles necessary for victory.

THE TEMPTATION

PATIENCE

BIOGRAPHY

Born in Paris, the city of light, AOB is a neo-vintage artwear initiative. It is part of the interpretation of a vintage artistic work revisited and affixed to a garment.

ART = "PIECES OF ART" , WEAR = "WEAR" . With AOB, you get yourself a small authentic piece of art.

INSPIRATION

It is for the wearer of this brand to recognize themselves in one or more designs and thus, describe a situation, a story that you have experienced and that has made you stronger, in order to inspire others around you to become better . We are not defined by obstacles but only by the ability we have to overcome them.

PRINCIPLES AND VALUES

So, the key word is authenticity . The pieces created by our artists convey principles and ideas directly inspired by legendary artistic works drawn from music, cinema or even painting through sculpture and brought up to date: NEO = "NEW" , VINTAGE = "OLD" . An artistic work is only successful if it speaks to others, if it creates a connection between the artist and his audience .

EXPRESSION

AOB is a brand that allows the person who wears it to express their authenticity and therefore their history, to represent values ​​that are close to their heart and, above all, to do so with style .

Whether you are in the classroom, at the gym or at work, behind your desk, proudly wear these pieces which will reflect your personality but also your character .

Because nowadays, principles and values ​​are being lost. Tradition is the preservation of fire, not the worship of ashes.

“Authenticity is freedom”

AOB - Paris